New AD0-E560 Exam Pdf - AD0-E560 Test Testking

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Adobe Marketo Engage Architect Master Sample Questions (Q52-Q57):

NEW QUESTION # 52
Which audit findings should be prioritized for resolution? (Choose two)

A. Unused email templates
B. Inefficient lead scoring model
C. Duplicate leads in the database
D. Untracked links in emails

Answer: B,C

NEW QUESTION # 53
When establishing project scope, which element should be defined first?

A. Technology stack
B. Team responsibilities
C. Success metrics
D. Campaign budget

Answer: C

NEW QUESTION # 54
A Marketing Operations team running Adobe Marketo Engage has a series of data processing actions that must occur on records when they enter certain Programs. The data processing must be completed before a series of flow actions can complete to achieve the desired objectives of each Program (e.g., when the customer is sent an email). Any new records must be synced to Salesforce as Leads. A number of separate Programs need these data processing events to occur before the campaign flow steps can happen (e.g., an email is sent).
From each of these Programs that runs the main flow of activities, what is the most efficient and scalable way to structure a smart campaign flow to make sure everything happens in the right order?

A. Execute Campaign > Sync Person to Salesforce > Send Alert > Create Task
B. Sync Person to Salesforce > Execute Campaign > Send Email > Send Alert
C. Execute Campaign > Send Email > Send Alert > Create Task
D. Sync Person to Salesforce > Wait (5 minutes) > Execute Campaign > Send Email > Create Task

Answer: C

NEW QUESTION # 55
A client wants to capture UTM parameters at a program level to measure and report on the effectiveness of each Marketo program. The client has a large marketing team, and the Marketo administrator wants to streamline how they build their programs to ensure that all the data values are captured to enable the reporting. The company currently uses program member custom fields and has created program templates that the marketing team clones to minimize the number of steps necessary when setting up their programs.
They need advice on how they should modify their program templates and setup to capture their UTMs.
Which three actions should the administrator recommend to help the client meet their goals in the most efficient and scalable manner? (Choose three.)

A. Configure local program tokens to set UTM parameters
B. Change Data Value steps in the smart campaigns to capture the UTMs in Program Member Custom Fields
C. Configure Program Member Custom Fields to track the UTM parameters
D. Create an executable smart campaign to set UTM parameters in the Program Member Custom Fields
E. Configure program tokens for UTM parameters that have been inherited from a parent folder
F. Create a Request Campaign to set UTM parameters in the Program Member Custom Fields to avoid race conditions

Answer: C,D,E

NEW QUESTION # 56
A bank has a secure Marketo instance that can only be accessed via company VPN. All external user login is disallowed, preventing any unauthorized users from accessing information. The company is about to integrate a third-party database tool for data enhancement via API.
How would a Marketo administrator ensure that unauthorized access will not occur when adding the new integration?

A. Restrict API access to a specific geographic region
B. Enable IP Restrictions to allow only IP addresses from specified APIs to access the Marketo instance
C. Create a Custom Service for use with the REST API, ensuring that data is protected when at rest
D. Restrict user login to SSO only, preventing any non-API user from accessing the Marketo instance

Answer: B

NEW QUESTION # 57
......

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New AD0-E560 Exam Pdf - AD0-E560 Test Testking

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Adobe Marketo Engage Architect Master Sample Questions (Q52-Q57):

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